When more effort isn't the answer
Turn product into leverage.
Product leadership, at every depth
The right level of product leadership — for the leap you're making.
Fractional CPO
Full ownership of the product function — strategy through execution.
Own strategy, align go-to-market, and drive execution — embedded in your team without the cost or ramp of a full-time hire.
Right fit if
- AI-native product or capabilities on the table — and no senior owner to drive it
- Founder-led product — ready to hand it to a seasoned operator
- Scale and complexity have outgrown current product leadership
Strategic Advisor
Your team owns the build — I pressure-test direction and sharpen decisions.
High-leverage counsel when the stakes are highest. I help validate growth opportunities, sharpen direction, and reorient product decisions around outcomes.
Right fit if
- You're shipping — but it's not showing up in retention or revenue
- A high-stakes bet on the table: raise, new market, or strategic pivot
- Execution is stalling — and the team needs a senior hand to accelerate
Executive Operator
One strategic initiative — I own it from concept to launch.
Skilled operator from strategy to delivery. Hands-on ownership of one strategic product bet — from direction and success metrics to definition, execution, and launch.
Right fit if
- A strategic initiative on the table — and no senior owner to drive it
- Delivery keeps stalling on decisions only a product executive can make
- Deep technical capability that needs translating into a product people actually use
Craft Coach
Raise the craft and skills of the leaders and teams already doing the work.
Level up product leadership and craft with someone who's done the work — through 1:1 coaching, hands-on workshops, and AI-native ways of working.
Right fit if
- Your product leader is two steps from ready — and you need them ready now
- You're betting on AI-native workflows — and no one owns the transition
- AI raised what's possible on execution — discovery, definition, and prototyping workflows need to match pace without losing rigor
Fractional CPO
Full ownership of the product function — strategy through execution.
Own strategy, align go-to-market, and drive execution — embedded in your team without the cost or ramp of a full-time hire.
Right fit if
- AI-native product or capabilities on the table — and no senior owner to drive it
- Founder-led product — ready to hand it to a seasoned operator
- Scale and complexity have outgrown current product leadership
Proven Impact
ARR growth at Monday.com, scaled past $1B ARR
Churn reduction at BQE Software in under 10 months
NPS growth year-over-year at MobileCause
The operator behind the practice
Meet Guy Assedou.
What drives me is helping leaders realize their vision and create real impact
The inflection point is the job
I've spent my career at transition moments — when the foundation exists but the path forward isn't clear. I step in to bring focus and make every bet move the metrics that matter.
Pattern recognition, earned
Built across B2B/B2B2C/B2C at global enterprises and early-stage startups, horizontal and vertical markets. Breadth across distinct contexts with enough reps to master each — is what turns experience into instinct.
Expertise in the US & Israeli markets
Spent a decade embedded in North American corporates and startups, with deep roots in Israel's tech ecosystem. I bring a first-hand view into user mindset, cultural context, and market dynamics.
Close to the craft
Continuously develop my craft at the forefront — I've built industry-first AI-native products at Monday.com ($1B ARR) and Cognota. I leverage AI workflows and develop dedicated frameworks. And share those — as a mentor and speaker.
FAQ
Common questions.
Let's turn your product into leverage.
A 30-minute call to map where product leadership creates the most impact. No pitch, no commitment.