When more effort isn't the answer.
Turn product into leverage.
Product leadership, at every depth
The right level of product leadership — for the leap you're making.
Fractional CPO
Full ownership of the product function — strategy through execution.
Scaled to your inflection point: own strategy, align go-to-market, and drive execution — embedded in your team, operating on your cadence, without the cost or ramp of a full-time hire.
Right for you if
- AI-native product or capabilities on the table — and no senior owner to drive it
- Founder-led product — ready to hand it to a seasoned operator
- Scale and complexity have outgrown current product leadership
Strategic Advisor
Your team owns the build — I pressure-test direction and sharpen decisions.
Some bets are too expensive to get wrong. I sharpen product direction, pressure-test the decisions that matter most, and reorient the team around outcomes over output — high-leverage counsel, on your pace, when the stakes are highest.
Right for you if
- You're shipping — but it's not showing up in retention or revenue
- A high-stakes bet on the table: raise, new market, or strategic pivot
- Execution is stalling — and the team needs a senior hand to accelerate
Executive Operator
One strategic initiative — I own it from concept to launch.
What slows launches is rarely the building — it's the unmade decisions: scope, sequencing, positioning, what good looks like. I take ownership of a single bet — an AI-native product, a new product line — making the strategic calls in real time and driving design, build, and iteration to launch.
Right for you if
- A strategic initiative on the table — and no senior owner to drive it
- Delivery keeps stalling on decisions only a product executive can make
- Deep technical capability that needs translating into a product people actually use
Craft Coach
Raise the craft and skills of the leaders and teams already doing the work.
Your people have the raw material — what compresses the learning curve is working with someone who's done it. Structured 1:1 coaching for your product leader, hands-on team workshops, and AI-native ways of working — building both the leadership and the craft your next stage demands.
Right for you if
- Your product leader is two steps from ready — and you need them ready now
- You're betting on AI-native workflows — and no one owns the transition
- Velocity is capped by craft and decision-making, not headcount
Fractional CPO
Full ownership of the product function — strategy through execution.
Scaled to your inflection point: own strategy, align go-to-market, and drive execution — embedded in your team, operating on your cadence, without the cost or ramp of a full-time hire.
Right for you if
- AI-native product or capabilities on the table — and no senior owner to drive it
- Founder-led product — ready to hand it to a seasoned operator
- Scale and complexity have outgrown current product leadership
Proven Impact
ARR growth at Monday.com, scaled past $1B ARR
Churn reduction at BQE Software in under 10 months
NPS growth year-over-year at MobileCause
The operator behind the practice
Meet Guy Assedou.
What drives me is helping leaders realize their vision and create real impact
The inflection point is the job
The most valuable company moments happen at transition — when the foundation exists but the path forward isn't clear. The work is knowing where to focus and how to make every bet move the metrics that matter.
Pattern recognition, earned
Built across B2B SaaS, B2C2C, and consumer — global enterprises and early-stage startups, horizontal and vertical markets. Breadth across distinct contexts — and the reps to master each — is what turns experience into instinct.
Expertise in the US & Israeli markets
A decade embedded inside American SaaS, with deep roots in Israel's tech ecosystem — not advising from a distance, but building. GTM dynamics, investor framing, cultural context: I know these markets from the inside.
Close to the craft
I mentor PMs and speak at ProductCon LA, ProductWorld, and Product-Led Summit. Staying close to how AI is reshaping product — through mentoring, speaking, and building — keeps what I bring you sharp.
FAQ
Common questions.
Let's turn your product into leverage.
A 30-minute call to map where product leadership creates the most impact. No pitch, no commitment.